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An Introduction to Online and Offline Marketing

An Introduction to Online and Offline Marketing
WHAT IS THE DIFFERENCE BETWEEN THE TWO?In the world of marketing there are many ways you can advertise your products and services to potential customers. The first and newest of the two is online marketing better known as paid search advertising. Companies such as Google, Bing, and Yahoo! rule the world of online marketing, but many smaller social ...
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An Introduction to Pay Per Click Advertising and Search Engine Marketing

An Introduction to Pay Per Click Advertising and Search Engine Marketing
What Is Search Engine MarketingAt one point search engine marketing was a blanket term that enveloped both the world of paid online advertising as well as search engine optimization. Over time, within the industry SEM has been adopted to solely refer to paid search. At Garrow Media LLC we generally use SEM or Internet marketing to refer to paid lis...
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